Joe Blasco insists that his cosmetics NEVER be tested on animals.
“We believe no one in the company is more photogenic than our new little cruelty-free mascot Rudy. Rudy was adopted by Mr. Blasco during mid-July 2004 from a animal shelter in Helsinki, Finland. Rudy is pure breed Belgian Griffon. We at Joe Blasco Make-up Center and Joe Blasco Cosmetics are all very happy to have Rudy as part of our corporate family.”